Delivering the Unexpected, Part I

As you know, I enjoy taking conventional wisdom and flipping it on its head. Awhile back, I shared my thoughts on reversing the Golden Rule. Today, I suggest reversing another age-old nugget ­– that so-called business truism: “Give the customers what they want.” If, for example, the late, great Steve Jobs would have been content […]

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Let Me Put On My Thinking Cap…

It’s critical to have a space to do your best creative work. For some, that “space” is a place. For others, that “space” is an activity. For me, I have two “go-to” creative outlets…. Go-to #1: My driveway. With a hose and bucket in hand, washing my car. Odd? Absofreakinglutely! But, for me, it’s what […]

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