Engaging Employees to Drive Brand Loyalty

Some brands and organizations do the darndest things … to delight their customers. Have you ever heard the one about the Ritz-Carlton guest and the grape Gatorade? The luxury hotel and resorts chain is famously known for the “little things” that delight their guests to the point where these stories become near-legendary. This story goes […]

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That’s Not How We Do It Around Here

Do you know Seth Godin? His blog is on my “must-read” list. As a Godin fan, I came upon this post published by Seth earlier this month. The entire post is very short, so I’d like to share it with you: “That’s not the way we do things around here” “Please don’t underestimate how powerful this […]

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